Design Process
- +5 years' experience in a print manufacturing environment (not agency)
- Receiving client brief and understanding the objectives of project
- Confirming standing corporate identity or creation of new brand CI
- Sourcing of images using stock libraries and illustrator services
- Use of supplied copy and/or write new/updated copy
- Supply of multiple design options and mock-ups where applicable
- Modify most suitable option and supply final proofs
- Convert all editable text to paths/outline if applicable (print output)
- Convert final layout to various formats (.png, .jpeg, .tiff, .eps, .ai, .svg, .gif, .pdf) suitable for the intended output medium - offset, digital, web, video
- Ensure correct colour modes for each output application
- Create corporate brand guide for new brands (master colour pallet with special colour codes specified, images, usage/placement rules, fonts, secondary artwork elements, taglines)
- Packaging of finished artwork (document, links, fonts, print files)
- Supply of production/web ready artwork
To get an idea of my design exposure and project experience please see my Portfolio